Link building is an integral part of any SEO program. It is a continuous activity that requires adding to the number of links on the website from other sites. But, this requires you to go with the right approach and put up with the right linking strategy and action plan in place.
Now, how do you do that sorting and streamlining the best practices of link building? Well, while you plan to go with a strategy here, you need to first address some common issues that you may face in the process. These are the most common problems that may upset the entire link-building effort if not attended well on time.
So, the only valid move going ahead with your link-building plan would be to find solutions to these issues in the first place. The only way to stand steady and strong against the risks and bottlenecks of sustainable link building is by checking these problems and finding a valid solution to them.
As per experts, more than 90% of SEO professionals who have just started with link building face similar problems. And in most cases, they don’t know how to deal with them.
Let’s look into these problems and check with the best-fitting solutions to them to get you going with your sustainable link building and achieve the best results with it:
Problems
- Content-driven link building doesn’t assure you results
The risk with content-based link building is you are not sure if that content really serves the purpose of getting links or not. You may or may not get links based on the content-driven link-building plan. So, all the effort that goes into building the link-targeted content may just go into vain to get you no links in return.
- Not sure if it is a great content idea to go with
There is certainly a big difference between the content write-up and the content idea that gets you links. Not thinking from the perspective of influencing the target audience and the purpose of communication of the content submission or the guest blogging site may fail all your efforts. If you are not aware of the user preferences and how to meet their editorial and information needs well, even your finest quality content may fail to get you the needed results.
- Not knowing where you are investing can lead to defeat
Curating topic ideas, producing quality content, creating graphics, getting help with programming, managing content plans, and collaborating for guest postings call for dedicated efforts and require investing time and money. You need to be assured of where you are heading and know if that would fetch you adequate and valid results. As, if you have no idea where it is leading, all your efforts, time, and money may go for a dire defeat.
- Requires continuous efforts
If you think you are going to run a link-building campaign going with a time-bound plan or a list of pre-defined activities, you may be in the wrong impression about link building. Link Building is not a PPC advertising campaign. It has no start and end date. It is an ongoing activity and can’t be contained within water-tight campaign modules. It requires continuous ongoing efforts to build links and get results from the efforts around it.
Solutions
- Don’t keep your content tied to certain dates or events
It’s always too obvious as the first move for any content creator to build and tag content against a certain event or time. You may create content around some kind of occasion, festival, or certain important dates addressing the purpose of communication.
But, the problem with this type of approach is if you are not able to pull this content off in time or claim enough audience attention with that within that bracket of time, you are going to get stuck with it. And it will be of no use later on as it will be not relevant to the audiences afterward.
So, even when you are creating content that circumvents around a certain theme or is dedicatedly serving a certain occasion, you should keep it free from details and mentions that tag it and mark it relevant only with that particular occasion, event, or date.
This will set the content free to be used and read by the audiences even when that time is gone. And this will raise the chances of getting backlinks on the piece of content from more sites that would find it useful and relevant even after months and years of posting. Adopting this practice you will keep your pages open to more linking opportunities in the future and that calls for a winning proposition in link building and SEO.
- Work around datasets to grab multiple outreach
Data can help you with having a lot of content ideas. With this data, you can build a consumable piece of writing built on a format and style of communication that is identifiable and relatable for your audiences. The data points and derivative information can be put in the form of a story or case that makes sense to readers and offers readable value to them. This will allow you to punch in the data metrics into the story to be found relevant and used by the readers and they may like to link it to their web profile or information resources.
So, how should you be doing this?
There are three effective ways you can apply it practically:
Locations: You can target different locations to pitch your content and get it posted on local magazines and news platforms. This content can be framed in the form of stories and blogs catering to the local businesses in an area with data resources that get them some viable and valuable information that is important for their audiences.
Demographics: Targeting different demographics can be another option to do this more specifically and focally. If females ranging from 20 to 40 years of age mostly show up as your customers, you can use these datasets in your content and promote it across the audience channels to attract those audiences to your communication pieces. Here, you can get the blog platforms and user forums serving the target bracket of audiences to spread the word about your business and increasing your page authority, and reach getting relevant backlinks on your site.
Years: You must have seen a blog story with a title that features a certain year. Like for example, ‘Best On-Page SEO Services Company Jaipur in 2021‘. So, the information on this piece of content can be updated with details and keywords related to other years as this year passes on. This will keep it relevant through time and it will be useful for people searching for current information. This also frees you from the need to rebuild and rework similar content all over again. As you can now revamp and update the existing details to best work with time.
- Create a large pool of link-worthy content
So, when you are working on your content ideas and pulling them off aiming to build links, consider putting them into a repository of all-pervasive link-worthy content. It should not be a one-off effort but should be continually followed to build a rich information base. This should all be pooled in to create a bank of content that can be recycled, integrated, repurposed to get more useful and gainful with time.
So, your approach should not limit to the linear practice of coming up with an idea, creating your content, and building an outreach. Instead, you should keep all the practices and events in a connected loop. So they can be worked along back and forth to be recreated, reorganized, and optimized to get the most value out of the pieces of content created over time to serve changed situations and evolved requirements.
- Know what content formats are for you
Knowing what content format will work for you is crucial for getting results with link-building. This can be best worked out by researching and experimenting on different content formats to work with your communication purpose and plan. This should be aiming at building relevant quality links to get you higher page authority and search positions in the first place. Here, you can take help with an Off-Page professional SEO services agency in Jaipur that can save you much time and help you move in the right direction to achieve the right results.
Their years of experience with working on different link-building programs and content formats get them to know what works where. This is where you can get to go with a proper process of creating the right content plan built on the right content formats and themes. As you do this, you find the best results going with apt communication trends, platform options, engagement tactics, and distribution practices that are all served by strategically arrived content formats.
This needs to work around content grids that may state different types of content formats and styles like long-form content, graphs and maps, visual data, and illustrations. These all have their significance and work differently with different projects and campaigns. However, a considerate mix of all of these can get you consistent value and you can achieve significant results with your efforts.
Final Thoughts
As you plan to do link building for your website, you come across a host of problems, hurdles, possibilities, opportunities, and solutions along the line. By adopting a learned and practicable approach that works with your situation you can achieve evident results. Just make sure the efforts involved in the process follow a sustainable and organic process and look for trends and outputs that follow. This will get you to have the most value created through link building for your web project.